President Election

As we begin to prepare for the next presidential election we begin to see politicians using social media as a tool to enlarge their political campaign. Many believe that the 2016 presidential campaign will be a combination of big data and social media data. According to Forbes, big data which also known as people data, means collecting and analyzing data based on email marketing, mobile messaging, and social media marketing. In the 2008 presidential election, President Barack Obama was the first presidential candidate to use social media as apart of his marketing campaign. Since President Obama’s successful campaign many candidates have been jumping the bandwagon and using social media to reach out to voters.

Recently, Hilary Clinton announced to the world that she would be running for President in the upcoming 2016 presidential election. According to the Christian Science Monitor, immediately after Hilary Clinton announced her presidency she received 600,000 likes on her Facebook page and 2 million video views. Texas Senator, Ted Cruz, is another example of a politician who used social media to announce their presidency to the world. According to the National Journal Report, Senator Ted Cruz announced his political campaign on Twitter and immediately sparked five million users to interact with each other regarding his upcoming campaign.

Both of these individuals are prime examples of how social media is changing the way we communicate to each other. Social media allows many politicians to reach out to their target market and it also gives them an opportunity to engage with other markets that may be interested in learning more about their political campaign. In conclusion, as we begin to prepare for the upcoming presidential election we are going to see social media becoming the main driving force in determining who will be the next President of the United States.

Entertainment Media Publishing and Distribution Post

The 87^th Academy Awards recently premiered on live television on February 22, 2015. The Academy Awards is a prestigious award show that honors a variety of individuals who have contributed and exemplified quality work through motion pictures and/or documentaries. Millions of viewers witnessed many award winners used their acceptance speech as a platform for social change within our society. According to Huff Post Entertainment, Patricia Arquette courageously spoke of the importance of wage equality for all women in the United States. Other award winners such as John Legend and Common spoke about how the movie, Selma, has played a major role within the civil rights movement and how we as the future generation are constantly seeking justice for all men and women. According to NBC News, it states that John Legend acceptance speech spoke about how we live in a country where we are still confine to bondage. He also stated that there are more black men who are held in prison today than there were during slavery. John Legend also spoke about how the U.S. voting rights is being compromised in today’s society. Many people believe that his speech was phenomenal because it addressed many social and political views that needed to be addressed to millions of people.

One of the most unforgettable speeches at the Academy Awards was Graham Moore’s inspirational speech. Graham Moore won the Academy Award for Best Adapted Screenplay, “The Imitation Game.” According to MSN News, Graham Moore spoke about attempting to commit suicide and how he felt like he was weird during his teenage years. He spoke about the importance of embracing who you are and not being afraid of being different. Many people were able to relate to his speech in many different ways. In conclusion, this year’s academy awards was definitely a success not because of the show itself, but it was all of the winner’s speeches that made the night a success for the audience and the viewers as well.

Social Media Becoming the New Source of Entertainment

Over the years we have seen traditional entertainment which includes radio and television transform through technology. Technology has allowed us to have easier access to television shows, radio, and the news. In today’s society we are now able to view traditional entertainment on our phones, laptops, Ipads, and etc. Because technology is advancing everyday it allows us to have the opportunity to have more access to worldwide information. Many believe that social media will soon become a new form of entertainment for online users.

According to the Econtent magazine, it states that at least more than fifteen million Facebook users download apps on their devices. It also states that many users consider streaming their videos live and playing games on their devices as a source of entertainment for themselves and other Facebook users. Because different content is being uploaded by millions of people on Facebook or other social media sites, social media is now becoming a new source of entertainment. According to the Econtent magazine, most social media sites are becoming a one stop shop for online users because they are able to perform multiple tasks on the social media sites. For example, many people now use Facebook as a source for researching news, learning the latest trends, entertainment, video streaming, shopping, and etc.

 According to the Hollywood Reporter, it states that most users spend up to seven hours a week watching television shows on YouTube. It also states that YouTube users spend up to eight hours listening to music online. The Hollywood Reporter also states that eighty eight percent of Twitter and Facebook users view these social media sites as a new source of entertainment.  According to the YouTube video below, it states that many businesses use social media sites to help market and build their brands especially through video content. In conclusion, the more technology continues to advance the more we will see social media sites becoming the top source for entertainments for online users.

Industries Liability Blog

Throughout the world there are a variety of media agencies that help different brands through digital marketing, advertisements, events, and other media outlets. Because technology is continuously changing everyday there has been numerous media agencies affected by a variety of liabilities. Three of the most popular liabilities that have affected media agencies include cyber liability, false misrepresentation, and right of publicity. The first liability that will be discussed is called cyber liability.  According to the IRMI website, cyber liability is caused when a business has a data breach which more than likely will cause the business to lose private information regarding the business and/or clients. An example of cyber liability includes a prominent case in which nineteen former Facebook users accused Facebook, Inc. of releasing their private information online. According to the website Find Law, Facebook created an online program that targeted Facebook users web activity from different websites and in turn posted their web activities to their personal Facebook page. This quickly became a problem because Facebook did not receive proper consent from the Facebook users to broadcast their personal web activity on their social media page. Through negotiation and mediation the defendant, Facebook, Inc., agreed to pay nine and half million dollars to the plaintiffs only if they agreed to release all of their claims against Facebook, Inc. In this particular situation Facebook, Inc. should have sent an electronically written consent form to their users in order to keep them from being sued from their online users.

The second liability that a media agency may face is representing a client whose does not have any trademark rights regarding the company’s name and/or logo.  According to the website Find Law, AOL Advertising, Inc. filed a law suit and injunction against the company,Advertise.com, because the defendant was infringing on the trademark rights of the plaintiff. AOL Advertising, Inc. claimed that Advertising.com was using the same type of textual image and design as AOL Advertising, Inc. According to the United States Patent and Trademark Office, AOL owns the trademark rights to “ADVERTISE.COM” and they also own the design rights of the title. The district court ruled in favor of AOL Advertising, Inc. and urged the defendant to stop using the trade name or any type of design that would be closely related to AOL’s title name. Because AOL own the name and design of the word “ADVERTISING.COM” than they should have won the case because ultimately the defendant would have been infringing on their rights. The defendant should have researched the title of their company carefully before deciding to use that particular title for their company’s brand name.

The third liability that a media agency may face is the right of publicity. If a media agency decides to use a well-known person to endorse their company it is highly important the media agency sends a consent letter to that well-known person asking them for permission to use their name and/or image. An example of this type of case would be the Lindsey Lohan v. Game Theft Auto V case. According to the Hollywood Examiner, Lindsay Lohan is suing Game Theft Auto V because they allegedly used her image in one of their videos games without her consent. Lindsay Lohan explained that the character that is displayed in the game shares similar features, clothing, and accessories that have been worn by the celebrity in recent years. Though this is still an ongoing case there has been many other similar cases where businesses have use celebrities as a way to gain notoriety for their brand. Many businesses have to very careful of how they use someone’s image and they need to make sure that they have some type of written consent form from the well-known establish person. This preparation will prevent lawsuits and chaos for the business and the celebrity.

In conclusion, in order to avoid all of these liabilities it is important for a media agency to research every type of information about their company in order to make sure that they are not infringing on any one else’s rights. It is important that the media agency possesses trademark rights and it is highly important that they make sure that they have some type of written consent document whenever they are using a third party to help endorse the business and/or product.

Spoiled Rotten Marketing Review

Spoiled Rotten Marketing is a marketing service for salons and spas that are gearing towards increasing their brand. The company helps their client’s brand by featuring them in Spoiled Rotten Marketing’s spa package. The spa package includes many types of salon and spa services that are ninety percent off the original price. Many customers who have purchased these packages can use them in different salons that are featured in the package.  According to the Spoiled Rotten Marketing website, they have different partnerships with some popular charity organizations, which include: Habitat for Humanity, Give Kids the World, Women Playing for A T.I.M.E., and other charities within the Florida area. According to a recent Million Dollar Cup presentation on Youtube, the company explained that the charities sell their spa packages at their events and in turn Spoiled Rotten Marketing gives the different charities a portion of their revenue. The company has a hundred clients and their business is continuously growing within the central part of Florida.

During the presentation the speaker was very knowledgeable about the brand and what the brand meant to her as a person. She thoroughly explained to the audience the purpose of the company and the reasons as to why the company has been very successful within the last year. The only weakness during the presentation that I notice was the angle of the camera. The angle of the camera was facing the side of the presenter and not the front of the presenter. If an audience member were looking at the presentation on the Internet than they would want to be able to see the presenter up close in front of them. The only thing I would recommend to the company is that if the presentation is going to be recorded on a camera then I think it is important that the cameramen make sure the camera is facing the presenter. I think it is important to make sure the presenter is approachable in person and to the Internet users as well. I also would recommend that they change the business concept just a little and begin seeking salons and spas in south Florida or in other states. I think they should start broadening their business more to other people outside of central Florida. I think by doing this they will see an increase in revenue and their brand will continue to grow popular within their industry.

Interview Blog

In our everyday lives we use negotiation tactics to create business deals, solve complex problems, and build long lasting relationships. Through effective negotiation we are able to produce positive results, however, before creating those positive results it is important to know how to separate the people from the problem, know how to handle dirty tricks, and know the importance of preparation. Recently, I conducted an interview Mr. Rod Washington who is the Public Relations and Media Coordinator for the City of Monroe. Mr. Rod Washington has many years of experience in marketing and public relations. On an everyday basis Mr. Washington negotiates with the different departments within the City of Monroe, he overseers all of the marketing for the City of Monroe, and he plays an intricate part in developing our annual DeltaFest that the city host every year.

During the interview we discussed different techniques of how to separate the people from the problem. First, it is important to not take things personal because as a negotiator accomplishing the main objective should be your main focus and goal. The second technique that he discussed during the interview is the importance of researching information about the other party. Researching information about the other party will help the negotiator to determine the type of person he or she is negotiating with and it can also helped them to identify the other person's underlying interests. During the interview we talked about different dirty tricks that can occur during a negotiation and he stated that in order to determine whether someone is playing a dirty trick during a negotiation it is essential to research similar deals that are related to your market. He stated in the interview that researching in advance would definitely help a negotiator to know the true value of the deal that is being negotiated. During the interview Mr. Washington stated that in order to reach your objective criteria it is important that the negotiator researches legal information, scientific data, or standard rates for a particular deal. By seeking the proper facts and research for your proposal he mention that people will want to take a chance with the negotiator and build a great partnership that can create new opportunities for all parties that are involved in the negotiation process.

Also, during the interview with Mr. Rod Washington he also gave a few tips for new negotiators in the marketing industry. First, he stated that it is important that one is properly prepared for a negotiation. If one prepares properly before entering a negotiation than the negotiator will receive positive results. Second, it is important to take time to research data about the particular market that you are seeking to negotiate for a particular deal. Third, he stated that learning about the other party and/or entity will give the negotiator an advantage to observe and seek the other parties underlying interests.  The final tip he stated during the interview for new negotiators is the importance of being confident and consisted in your negotiation methods.  In conclusion, it is important to know the techniques of negotiation because it helps the negotiator to be more confident in presenting their proposals to their potential clients.

Digital Marketing in Today’s Society

 

Digital Marketing in Today’s Society

Digital marketing has become the best way for companies to reach their customers in a quick and fast approach way. As technology continues to become more advance everyday companies begin to venture out on different ways to advertise their products to their consumers because they want to appear more knowledgeable and innovative than their competitors. According to Adotas website, advertisers have begun reaching out to their consumers and prospective consumers more through a digital format marketing campaign. One of the new creative ways that companies are advertising their products is through street ads that we see on a daily basis. Now in the digital age companies can now track your social interest from a computer or mobile app and transmit that information to a billboard close to your destination. For example, when a consumer is driving past a billboard there interest from the downloaded app will immediately pop up on the billboard because a signal was transmitted from the app to the billboard. This has become the best way for companies to advertise their products more on a consistent basis.

There is a new type of digital technology called Google Glass that enables a person to receive a variety of information at one time. According to a Washington Post article, Google Glasses are a pair of glasses that have a small screen embedded beneath the upper corner of the frame. The glasses help consumers to stay inform of any type of notifications, phone calls, or emails. The article also states that these glasses can be used in different types of fields especially for shopping mall customers. According to Adota, if a person is in the mall shopping for someone or themselves that can easily put the glasses on and the glasses will immediately scan that person’s face to analyze their preference regarding where to shop in a particular area. It will also show that person different websites of where he or she has visited on the Internet. This has become a great way for mall customers to buy gifts for their love ones because now they know exactly what to buy based on this innovative device. In conclusion, digital marketing will become a priority for all companies because technology is continually advancing on an everyday basis and companies need to use these tools to reach a broader audience in a bigger atmosphere.