Digital Marketing in Today’s Society

 

Digital Marketing in Today’s Society

Digital marketing has become the best way for companies to reach their customers in a quick and fast approach way. As technology continues to become more advance everyday companies begin to venture out on different ways to advertise their products to their consumers because they want to appear more knowledgeable and innovative than their competitors. According to Adotas website, advertisers have begun reaching out to their consumers and prospective consumers more through a digital format marketing campaign. One of the new creative ways that companies are advertising their products is through street ads that we see on a daily basis. Now in the digital age companies can now track your social interest from a computer or mobile app and transmit that information to a billboard close to your destination. For example, when a consumer is driving past a billboard there interest from the downloaded app will immediately pop up on the billboard because a signal was transmitted from the app to the billboard. This has become the best way for companies to advertise their products more on a consistent basis.

There is a new type of digital technology called Google Glass that enables a person to receive a variety of information at one time. According to a Washington Post article, Google Glasses are a pair of glasses that have a small screen embedded beneath the upper corner of the frame. The glasses help consumers to stay inform of any type of notifications, phone calls, or emails. The article also states that these glasses can be used in different types of fields especially for shopping mall customers. According to Adota, if a person is in the mall shopping for someone or themselves that can easily put the glasses on and the glasses will immediately scan that person’s face to analyze their preference regarding where to shop in a particular area. It will also show that person different websites of where he or she has visited on the Internet. This has become a great way for mall customers to buy gifts for their love ones because now they know exactly what to buy based on this innovative device. In conclusion, digital marketing will become a priority for all companies because technology is continually advancing on an everyday basis and companies need to use these tools to reach a broader audience in a bigger atmosphere.