The New Marketing Movement in the Music Industry

In the music industry today many artists promote their new albums through social media, television, radio, or at live events. These different types of successful marketing strategies have been used by a variety of artists in the music industry. In the last few months artists have began releasing their album unexpectedly on iTunes without any type of notice or marketing towards their album. Beyoncé who is a mogul in the music industry recently surprised her fans and released her self-entitled album called “Beyoncé”.

Though many critics believed that this strategy was definitely a high risk move for Beyoncé to engage in during this time in our society it was definitely proven by her record sales that this was a successful strategy that will ultimately set the bar for other artists in the music industry. According to the Apple Press Release, it stated that Beyoncé is the first artist to sell 828,773 albums in just three days on iTunes.  Since Beyoncé released her album secretly on iTunes there have been many other artists who have released their music without any type of marketing for their album. According to The Recorder, Kid Cudi who is a well-known rapper in the music industry surprised his fans and released his new album “Satellite Flight: The Journey to Mother Moon” on iTunes a few months ago.

This strategy is definitely a risk for all artists, however, the only types of artists that should seek and use this strategy are those who are trendsetters with a strong fan based in the music industry. These two things are very important because in the music industry today it is not all about the quality of the music instead it is about the quantity of the record sales. This new movement will allow the record label to save money on marketing projects while simultaneously allowing the artist to have a deeper connection to their audiences. This new trend is going to eventually replace the old tradition of marketing and create a movement that will ultimately change the music industry in the near future.