In the music industry today many artists promote
their new albums through social media, television, radio, or at live events.
These different types of successful marketing strategies have been used by a variety of artists in the music industry. In the last
few months artists have began releasing their album unexpectedly on iTunes
without any type of notice or marketing towards their album. Beyoncé who is a
mogul in the music industry recently surprised her fans and released her self-entitled
album called “Beyoncé”.
Though many critics believed that this
strategy was definitely a high risk move for Beyoncé to engage in during this time
in our society it was definitely proven by her record sales that this was a
successful strategy that will ultimately set the bar for other artists in the
music industry. According to the Apple Press Release, it stated that Beyoncé is
the first artist to sell 828,773 albums in just three days on iTunes. Since Beyoncé released her album secretly on iTunes
there have been many other artists who have released their music without any type of marketing for their album. According to The Recorder, Kid Cudi who is a well-known
rapper in the music industry surprised his fans and released his new album “Satellite Flight: The
Journey to Mother Moon” on iTunes a few
months ago.
This strategy is definitely a risk for
all artists, however, the only types of artists that should seek and use this strategy are those
who are trendsetters with a strong fan based in the
music industry. These two things are very important because in the music industry
today it is not all about the quality of the music instead it is about
the quantity of the record sales. This new movement will allow the record label to
save money on marketing projects while simultaneously allowing the artist to
have a deeper connection to their audiences. This new trend is going to
eventually replace the old tradition of marketing and create a movement that
will ultimately change the music industry in the near future.