As we begin to prepare for the next
presidential election we begin to see politicians using social media as a tool
to enlarge their political campaign. Many believe that the 2016 presidential
campaign will be a combination of big data and social media data. According to
Forbes, big data which also known as people data, means collecting and analyzing data based on email marketing, mobile messaging, and social media
marketing. In the 2008 presidential election, President Barack Obama was the
first presidential candidate to use social media as apart of his marketing
campaign. Since President Obama’s successful campaign many candidates have been
jumping the bandwagon and using social media to reach out to voters.
Recently, Hilary Clinton announced to the
world that she would be running for President in the upcoming 2016 presidential
election. According to the Christian Science Monitor, immediately after Hilary
Clinton announced her presidency she received 600,000 likes on her Facebook
page and 2 million video views. Texas Senator, Ted Cruz, is another example of
a politician who used social media to announce their presidency to the world.
According to the National Journal Report, Senator Ted Cruz announced his
political campaign on Twitter and immediately sparked five million users to
interact with each other regarding his upcoming campaign.
Both of these individuals are prime
examples of how social media is changing the way we communicate to each other.
Social media allows many politicians to reach out to their target market and it
also gives them an opportunity to engage with other markets that may be
interested in learning more about their political campaign. In conclusion, as
we begin to prepare for the upcoming presidential election we are going to see
social media becoming the main driving force in determining who will be the
next President of the United States.
